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Principal Lecturer - Nottingham Business School, Nottingham University

Sharon-Marie Gillooley

Sharon-Marie is Fellow of the Chartered Institute of Marketing, and seasoned (20 year +) professional Chartered Marketer, Principal Lecturer in Marketing and Course Leader of the Masters’ Marketing Courses at the award-winning Nottingham Business School.

Sharon-Marie has been described as a ‘dexterous, human dynamo’, demonstrating the ability to pivot, exchanging knowledge between pedagogic and professional marketing contexts. Thriving on challenging roles, maximising people’s potential and the opportunity to show results, Sharon-Marie is currently researching age identity and self-image with an exploration of UK Generation X female consumers’ self-perceived age identities for her Doctorate in Business.

Sharon-Marie is a skilled and commercially astute marketing strategist and brand developer; having several Marketing Director roles in the Personal Care industry. A step-changer, demonstrating the ability to add real value to consumer sectors with a record of launching and building brands and businesses, and a portfolio including Nike, Disney, Pepsi Max, Toni&Guy, Nicky Clarke and Lee Stafford.

Sharon-Marie defines herself as ‘a marketer with a psychologist’s bag and an accountant’s hat’, combining innovation with analysis and acumen; she thrives on challenging convention to drive marketing forward and oozes creativity based on insights into consumer image and identity.

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