Having studied psychology, and worked in marketing automation, she saw firsthand how “modern” marketing doesn’t take consumer behaviour into consideration. Businesses don’t design for consumer experience.
In part, this is because buyer psychology and academia can be so inaccessible. There is a treasure trove of information out there, waiting to be useful to businesses that care and are striving for the best for their consumers.
Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency. The results for her clients have been phenomenal – and she’ll share those secrets with you.