She uses conversation analysis to understand how talk works – from first dates to medical communication and from sales encounters to hostage negotiation. Outside the university, she runs workshops using her research-based communication training method called the “Conversation Analytic Role-play Method”. She is a WIRED Innovation Fellow and her research and biography were featured on the BBC Radio 4’s The Life Scientific. In addition to publishing over 120 scientific papers and books, she is passionate about science communication, translating the world of conversation analysis for audiences of all kinds. She has given talks at TED, New Scientist, Google and The Royal Institution, and performed at Latitude and Cheltenham Science Festivals. Her book, Talk: The Science of Conversation, is published by Little, Brown (2018).