This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage. 

What you will learn 

  • Why Knowlton are focusing on behindthescenes content to show themselves off as a business 
  • How to know what to show your audience 
  • Why Knowlton choose to focus on video content 
  • Why your pitch type changes depending on who the client is 
  • How Dan comes up with such creative ideas 
  • Why doing the right research is such an essential part of the process 
  • Why marketers aren’t really good at ‘empathy’ 
  • Why you should start with the weird and wonderful 
  • Whether or not you should walk away from an opportunity 
  • Knowlton’s weirdest idea EVER 
  • Why employing the right people has enabled Knowlton to do their best work ever 

Resources mentioned in the show 

 

Get a chat started with Dan on his social media channels, TwitterLinkedIn and Instagram or go to the Knowlton website to find out more about how Dan can help you.