MarketEd.Live 2019 is just around the corner and to say we’re excited is an understatement. We’ve got a stellar line-up of speakers again this year and, while we don’t want to give too much away, we thought we’d give you a sneak preview of what they’ll be talking about at Nottingham Contemporary on Monday, September 30. So here’s a bit more about Elizabeth Stoke and a taster of what you can expect.

If there’s one thing Elizabeth Stokoe likes to do, it’s talk. About talking. So MarketEd.Live is the perfect platform for her to do just that.

Elizabeth is Professor of Social Interaction at Loughborough University and Professor II at the University of South-Eastern Norway, and is the author of her book ‘Talk: The Science of Conversation’.

She also runs workshops using her research-based communication training method called the ‘Conversation Analytic Role-play Method’ and is also a WIRED Innovation Fellow. Her research and biography were featured on BBC Radio 4’s The Life Scientific.

Elizabeth has published more than 120 scientific papers and books and is passionate about science communication, translating the world of conversation analysis for audiences of all kinds.

She has given talks at TEDx, New Scientist, Google and the Royal Institution, and performed at Latitude and the Cheltenham Science Festival. Now she can add MarketEd.Live 2019 to that list.


“I use conversation analysis to understand how talk works – from first dates to medical communication and from sales encounters to hostage negotiation,” says Elizabeth.

“At MarketEd.Live, I’m going to talk about… talk! I’ll talk about how much we can learn, and need to unlearn, from the science of conversation, and my research on conversations as they unfold, in the wild, in real time.

“People can expect to learn why it matters to study real talk – the kind that is already ‘recorded for quality purposes’ – because the selection of words has big consequences for the outcome of encounters.”

Elizabeth touched on this in more detail in an interview with the Guardian, in which she described what a conservation analyst actually does.

“We collect recordings of talk in the wild,” she said. “That’s quite important. I’m interested in real talk as it happens, not simulated, experimentally produced talk or people’s reports about talk.

Busting some myths

“We study lots and lots of cases of the same type of conversational feature and identify the machinery that generates social interaction.”

While Elizabeth is no stranger to giving talks, this will be her first appearance at MarketEd.Live.

“I’m really looking forward to it because I’m passionate about myth-busting what we *think* we know about talk,” she says.

“And I’m hoping to meet more people who will advocate for real conversation science.”

If this has whetted your appetite and you’d like to hear more from Elizabeth, there’s still time to get your ticket to MarketEd.Live 2019. Just follow this link