We’re drawing towards the end of our MarketEd NOT Live podcasts 😭 But before we wrap up, we couldn’t go without talking to a very good friend of ours, Andy Lambert. Andy is one of the co-founders of ContentCal, the content marketing software platform that is used by more than 20,000 businesses in more than 140 countries worldwide. Here, Andy will give us an insight into how ContentCal was born, as well as passing on some of his invaluable experience of the world of social media.

What you will learn from this episode:

  • How ContentCal started life as a marketing agency
  • How ContentCal is used by companies as big as the NHS, Expedia Group and BMW, to name but a few
  • That Andy’s background was in software before he became involved with ContentCal
  • What Andy believes the current challenges are in creating content
  • Why one of the problems Andy here’s most from clients is still “We don’t know what to post on social media”
  • Why people are still missing the real actionable stuff they need to say on social media
  • What the one word is that Andy uses to describe social media at the moment
  • Why simplicity is often the best approach to what, how and when you post on social media
  • Why the quality of output is dependent on the quality of input
  • How Andy sees the future of content
  • Why it’s less about the distribution of posts and more about content repurposing, which will in turn allow smaller businesses to thrive
  • Why it’s not sustainable to spend too much time creating content that will be seen by so few
  • What is COPE
  • Why collaboration hub Slack is killing it in marketing right now

Resources mentioned in this episode:


Alex Packham

Lawrence Smith

Now TV



Beyond the Grid F1 podcast


If you want to get in touch with Andy, you will find him and the ContentCal team at MarketEd.Live 2019 where they’ll be only too happy to have a chat with you. You can also connect with ContentCal on Twitter or on their website