In this episode of MarketEd NOT Live we talk to one of last year’s speakers, the delicious Victoria Taylor of Untwisted Media and an expert in experience marketing. Victoria has worked on many campaigns, including this one relating to wizarding at a country venue. And who can forget the her session last year where she delivered prosecco to everyone in the room?

How do you stand out from the amount of content that’s out there? How can you create little magical moments where people feel involved? Where they’re involved in the magic?

We talk about how Love Island is actually a great case study for integrated marketing. Pool parties by Ministry of Sound, merchandise and glitter stickers available in Superdrug and the whole discussion that’s happening online whilst the TV show is on.

Where will experience marketing go in the future? Who knows? Victoria says things are constantly moving so we can’t actually give a destination. We have to be prepared to innovate.

Connect with Victoria:

Twitter: @VictoriaTaylUK
Instagram: @VictoriaTaylUK

Watch the video below:

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